by Jim Burns | Apr 28, 2026 | Be Simply Fit
Improving your VO₂ max is often framed as a performance goal for athletes, but its benefits reach much further. VO₂ max refers to the maximum amount of oxygen your body can use during intense exercise. In simple terms, it measures how efficiently your heart, lungs,...
by Jim Burns | Apr 16, 2026 | Be Simply Fit
After returning from Greece, it’s hard not to come away changed—especially after experiencing authentic olive oil tastings. There is something different about it. The flavor is richer, the aroma more vibrant, and the cultural appreciation for olive oil runs deep. In...
by Jim Burns | Apr 12, 2026 | Be Simply Fit
When we talk about fitness, most people think of strength—lifting weights, carrying groceries, or simply being able to get up from a chair. But there is another component that is just as important, especially as we age, and that is power. While these two qualities are...
by Jim Burns | Mar 31, 2026 | Be Simply Fit
We all know the truth: exercise improves health, increases longevity, strengthens the heart, builds muscle, supports joint health, enhances mood, and even sharpens the mind. The science is clear and overwhelming. Yet, despite this knowledge, many people still don’t...
by Jim Burns | Mar 22, 2026 | Be Simply Fit
Zone 2 training has become one of the most talked-about approaches in fitness—and for good reason. It represents a powerful, sustainable way to improve cardiovascular health, increase endurance, and support long-term vitality, especially for adults over 50. At its...